Orientdig Finds Spreadsheet
Founded in 1964 by Bill Bowerman and Phil Knight, Nike has grown from a small running shoe distributor to one of the most iconic brands in the world. Initially established as Blue Ribbon Sports, the company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. With a mission to bring inspiration and innovation to every athlete, Nike has continuously pushed the boundaries of sportswear and performance.
Bill Bowerman, a track and field coach, was always looking for ways to give his athletes a competitive edge. One morning, while experimenting with his wife's waffle iron, he designed a revolutionary sole pattern that would later become the foundation of Nike's first iconic shoe, the Nike Waffle Trainer. This innovation not only improved traction but also marked the beginning of Nike's commitment to blending creativity with functionality.
Inspired by the wing of the Greek goddess Nike, the iconic "Swoosh" logo was designed by a graphic design student, Carolyn Davidson, for just $35. Today, the Swoosh is one of the most recognizable symbols in the world. By the 1980s, Nike had become a dominant force in the sportswear industry, thanks to its relentless focus on innovation, marketing, and athlete partnerships.
One of Nike's most groundbreaking achievements came in 1979 with the introduction of Air cushioning technology. The Air Max line, launched in 1987, showcased visible air units in the sole, revolutionizing comfort and performance for athletes. This innovation not only changed the way shoes were made but also solidified Nike's reputation as a leader in the industry.
Over the years, Nike has transcended sportswear to become a cultural phenomenon. From its iconic "Just Do It" slogan to collaborations with global superstars like Michael Jordan, Serena Williams, and Cristiano Ronaldo, Nike has redefined how sports, fashion, and culture intersect. The brand's commitment to social issues, such as sustainability and equality, has also made it a beacon of positive change in the world.
From its humble beginnings to its status as a global powerhouse, Nike's story is one of passion, innovation, and resilience. By always striving to empower athletes and inspire others, Nike has not only shaped the future of sportswear but also left an indelible mark on the world.