Founded in 1984, Forever 21 has become a global fashion retailer known for its trendy and affordable clothing. The brand was started by Do Won Chang and Jin Sook Chang, a South Korean immigrant couple, who opened their first store in Los Angeles. Initially named "Fashion 21," the store quickly gained popularity for its youthful and stylish offerings, eventually rebranding to Forever 21 to reflect its timeless appeal.

Forever 21's mission has always been to provide the latest fashion trends at accessible prices, catering to young adults and fashion enthusiasts alike. The brand is celebrated for its ability to adapt quickly to changing fashion trends, offering everything from casual wear to formal dresses, accessories, and beauty products. With over 600 stores worldwide, Forever 21 has a strong presence in major cities, making it a go-to destination for trendy shoppers.

What sets Forever 21 apart is its ability to blend fast fashion with a sense of individuality. The brand’s collections are inspired by global trends, allowing customers to express their unique style without breaking the bank. Whether you're looking for a chic outfit for a night out or comfy loungewear, Forever 21 has something for everyone.

To explore a wide range of Forever 21 products, you can check out this handy spreadsheet

Despite facing challenges in the retail industry, including a Chapter 11 bankruptcy filing in 2019, Forever 21 has managed to reinvent itself. With a renewed focus on sustainability and customer experience, the brand continues to thrive in the competitive fashion market. Today, Forever 21 remains a symbol of youthful energy and timeless style, embodying the spirit of "fast fashion done right."