Founded in 1847 by Louis-François Cartier, Cartier has grown from a small Parisian jewelry workshop into one of the most prestigious and iconic luxury brands in the world. With over 170 years of history, Cartier has been synonymous with exquisite craftsmanship, innovative design, and unparalleled elegance.

The Birth of a Legacy

At the age of 28, Louis-François Cartier took over his master’s workshop on Rue Montorgueil in Paris, marking the beginning of what would become a global empire. By the late 19th century, Cartier's reputation for creating exceptional jewelry had spread, and the brand became a favorite among royalty and aristocrats.

Innovation and Iconic Designs

Cartier is renowned for its revolutionary designs, which have shaped the world of fine jewelry and watches. The brand introduced the first wristwatch for men, known as the Santos, in 1904. This innovation was followed by other iconic pieces such as the Tank watch, inspired by the design of military tanks during World War I. Cartier's Love bracelet, introduced in the 1970s, has also become a symbol of everlasting love and commitment.

Royal Connections

Cartier's association with royalty is legendary. King Edward VII of England famously referred to Cartier as "the jeweler of kings and the king of jewelers." The brand has crafted exquisite pieces for numerous royal families, including the British, Russian, and Indian courts. The stunning coronation necklace created for Queen Elizabeth II in 1953 remains one of Cartier's most celebrated royal commissions.

Global Expansion

Throughout the 20th century, Cartier expanded its presence across the globe, opening boutiques in major cities such as London, New York, and Tokyo. Today, Cartier operates in over 125 countries, offering a wide range of products that include jewelry, watches, perfumes, and accessories. The brand continues to uphold its tradition of excellence, combining timeless design with modern technology.

Cartier Today

With its rich heritage and commitment to innovation, Cartier remains a leader in the luxury industry. The brand continues to captivate the world with its breathtaking collections, from the Panthère de Cartier series to the high jewelry masterpieces created in its Parisian ateliers. Cartier's dedication to quality, creativity, and elegance ensures that it will remain a symbol of luxury for generations to come.

Explore the world of Cartier and experience the art of true luxury, where every piece tells a story of passion, precision, and perfection.